mantra

noun 0.660

slogan

noun 0.640

motif

noun 0.636

moto

noun 0.636

watchword

noun 0.610

motive

noun 0.594

leitmotif

noun 0.570

motivation

noun 0.560

mot

noun 0.559

motivo

noun 0.554

apothegm

noun 0.551

proverb

noun 0.551

aphorism

noun 0.546

catchphrase

noun 0.543

mission statement

noun 0.540

mott

noun 0.539

adage

noun 0.537

motte

noun 0.535

ethos

noun 0.532

motu

noun 0.532

manifesto

noun 0.526

dictum

noun 0.523

mote

noun 0.523

bon mot

noun 0.522

lema

noun 0.521

modus

noun 0.520

moral

noun 0.516

principle

noun 0.513

mindset

noun 0.511

mascot

noun 0.511

battle cry

noun 0.510

creed

noun 0.510

quotation

noun 0.509

maxim

noun 0.505

emblem

noun 0.502