deceiving

noun 0.697

deceptiveness

noun 0.693

deception

noun 0.670

advertising

noun 0.633

misleading

noun 0.632

deceit

noun 0.617

deceitfulness

noun 0.613

deceiver

noun 0.582

false pretense

noun 0.573

bait and switch

noun 0.565

native advertising

noun 0.556

deceivableness

noun 0.546

advertisement

noun 0.544

dupery

noun 0.544

misrepresentation

noun 0.543

deceptive cadence

noun 0.538

self-deceit

noun 0.536

fraud

noun 0.534

disinformation

noun 0.529

trickery

noun 0.528

fraudulence

noun 0.523

double-dealing

noun 0.518

greenwashing

noun 0.515

mislabeling

noun 0.514

falsification

noun 0.509

quackery

noun 0.509

advert

noun 0.501